Keep Your Pixels, Email, SMS & AI Marketing Running Without the Demand Letters

The tracking and AI that drive your sales are the same tools plaintiff firms are suing over. We help you bring your consent, disclosures, and vendor terms in line so your marketing keeps running and you stop being an easy target. You own the finished setup.

CIPP/US and AIGP Certified
  • Built for DTC and online brands
  • Keep your pixels, lose the exposure
  • Lawyer-led. You own the setup

The tools that grow your brand are the ones getting brands sued.

Your growth team adds a TikTok or Meta pixel for a campaign. It is now firing on every page, logging visitor data, and your privacy policy never mentioned it. That is the kind of fact pattern showing up in demand letters across the e-commerce market. The math adds up fast:

$5,000
per CIPA violation (or 3x actual damages)
Cal. Penal Code § 637.2
No harm
required to bring a claim
Class action
from a single complaint
  • Demand letters that turn into class actions almost overnight
  • Email and SMS rules with their own consent penalties
  • AI tools touching customer data with no disclosure

It’s not your marketing. It’s the paperwork behind it.

Your store ships changes daily, but your privacy policy was written the week you launched. A pixel goes live for a Black Friday push and never comes down. An SMS tool gets wired in between sprints. Plaintiff firms make their living on exactly that distance, between what your site does and what your policy says it does. We close it, and help you keep it closed.

Three steps to market with confidence.

1

Assess

A free 30-minute call on which trackers and AI tools fire on your site, what your disclosures say, and where the lawsuit risk sits.

2

Fix

We help bring your consent, cookie banner, privacy policy, terms, and AI disclosures in line with what your site actually does, and review your key vendor terms.

3

Stay clear

Optional ongoing review so new pixels, tools, and AI features get checked before they go live.

Our Commitment

Every engagement gets a defined scope and a delivery date, in writing, before we start.

Free · 30 minutes · No obligation

Start with a free Pixel & Privacy Risk Review.

A focused 30-minute call. We look at your tracking, your disclosures, and your AI tools, and you leave knowing your top three exposure points and the first one to fix. Already sitting on a demand letter? We help you respond fast and fix the gap behind it. Engage us and you own the privacy setup, documents, and workflows we build.

We onboard a limited number of clients each quarter to protect delivery quality.

A lawyer who understands your stack.

We understand the legal layer behind pixels, consent flows, cookie banners, Shopify apps, and AI marketing tools, and turn it into a privacy setup that holds up.

Attorney with hands-on AI development experience · Master’s in Computer Science (AI focus) · AIGP & CIPP/US · NYSBA AI Committee · Admitted in NY & NJ

Common questions

Your Exposure

We just got a demand letter. Can you help now?
Yes. This is one of the most common reasons brands call us. We help you respond fast and fix the underlying gap so you are a harder target next time.
We already have a privacy policy and cookie banner. Aren’t we covered?
Often not. What gets brands sued is a policy and banner that do not match what your site actually does. We help align your disclosures and consent with your real setup.
We’re not in California or the EU. Does this apply?
Yes. Wiretapping and session-replay claims reach well beyond California, and more states pass privacy laws every year. As you grow, more of them apply to you.

Working With Us

Do we have to rip out our pixels?
Almost never. The goal is compliant setup and disclosure, not killing your marketing. In most cases you keep your stack and we fix how consent and disclosures work around it.
Can we keep using AI in marketing and support?
Yes, with the right disclosures and guardrails. We help you use AI across the funnel without adding new exposure.
What do we walk away with?
A privacy setup you own: consent and cookie guidance, an accurate privacy policy and terms, AI disclosures, vendor and DPA review, and a plan if a demand letter lands.

Still have a question? Ask it on the call. The Review is free either way.

The cheapest time to fix this is before the demand letter.

Demand letters do not negotiate, and class actions do not wait. The Review is one short call. You leave knowing your top tracking, privacy, and AI exposure points, and the first fix to prioritize.

hello@thecyberattorneys.com